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Current as of July 9, 2024

Sky River Casino knows that privacy matters. We use information about you to improve and personalize the services we offer you to make your experience with us as rewarding as possible. This Privacy Statement describes how we handle information collected online via websites operated by us, software applications made available by us, social media pages that we control, email messages that we send to you, and the information we collect and use to provide you with the best experience we can offer in connection with our gaming systems, and loyalty programs such as the Sky River Rewards Loyalty Program (collectively, the “Services”).

Please see our HR ADP Privacy Statement for an explanation of our practices with respect to personal information about California residents in the context of their current, former, or potential role as our employees, job applicants, contractors, owners, directors, or officers, including their emergency contacts, dependents, and beneficiaries.


“Personal Information” is information about you as an identifiable individual, for example, your:  

Name, contact information, and social media information. Name, personal device ID, and contact information including postal address (billing and shipping addresses); email address; telephone number; social media account ID; and Sky River Rewards account number and other loyalty program information.

Government issued IDs. Identifiers, such as name and government-issued identifier (e.g., Social Security number or driver's license number).

Pictures and recordings of you. Profile pictures, and audio, electronic, visual, and similar information.

Financial information. Information including credit and debit card numbers, and commercial information such as transaction information, banking and financial account information, and purchase history.

Sensitive Personal Information. Characteristics of protected classifications under federal law, such as age, gender, medical conditions, and marital status.

Biometric data. Information such as fingerprints, facial recognition, and other information that permits us to identify an individual.

Geolocation information. Your physical location, if you choose to allow sharing of this information from your electronic device by choosing the standard options from that device: “Always”, “Only while using,” or “Never” if you do not want to share geolocation data.

Public social network activities. Information you make available to everyone, or to us, via any social network service.

Inferences about you. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, your preferences and characteristics.


We collect Personal Information in a variety of ways, including: 

When you interact with us, such as when you sign up to receive newsletters, offers, and promotions, create or log into your account, make a purchase, or share information with us through any other means including through the Services and your social media account.

When you visit our casino, whether just to visit, transact business, or when you contact customer service.

When you use your personal mobile device or computer to use our mobile apps and online services.

From other sources such as: public databases, joint marketing partners, social media platforms, and other third parties. For example, if you choose to sign into your Sky River Rewards account via your mySkyRiver using social media account, Personal Information about you and your friends associated with your social media account may become available to us.


We use Personal Information for legitimate business purposes:

Answer your questions. To respond to your inquiries and fulfill your requests, for example, sending you newsletters.

Sharing administrative information. To send administrative information to you, for example: sending information regarding the Services and changes to our terms, conditions, and policies, or information regarding your gaming activity.

Purchases. To complete and fulfill your purchase, for example: Processing your payments or purchase, and providing you with related customer service.

Mobile features. To help you engage with our mobile apps and our online services, for example: Using the mySkyRiver mobile app, using our other mobile apps to participate in online gaming, connecting to gaming machines through your personal mobile device (for example, through a Bluetooth pairing), and receiving notifications from the casino.

Marketing. To enhance our marketing efforts and to send you marketing communications that we believe may be of interest to you.

Personalized experiences. To personalize your experience by presenting products and offers tailored to you, as well as personalizing, advertising, and marketing our products and services.

Contests. To allow you to participate in sweepstakes, contests, and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use or disclose your Personal Information. We suggest you read these additional rules carefully.

Communications. To allow you to send messages to another individual through the Services.

Geolocation information. If you allow your mobile device to share your geolocation, we may collect, depending on the capabilities of your mobile device, information about the Wi-Fi routers closest to you, cell IDs of cell towers closest to you, and the strength of your Wi-Fi or cell signal. While we use this information to return an estimated location, geolocation data may not be accurate. We use the information to provide you with location-based services. If you do not consent to our use of your geolocation, we may deny access to some of our Services.

Other business purposes. To support the products and services which make your experience with us as rewarding as possible and to otherwise support our business. These purposes included, for example, developing, improving, and maintaining our casino, products, and services and otherwise operating and expanding our business. In addition: Conducting audits and internal investigations, research, analytics, and data analysis, accounting, maintaining our facilities and infrastructure, undertaking quality and safety assurance measures, determining the effectiveness of our promotional campaigns, performing identity verification, and maintaining records.

Legal compliance & fraud detection. As we believe to be appropriate: (1) to comply with laws or with legal process served on us as well as with our internal policies; (2) to respond to requests from public and government authorities; (3) to enforce our terms and conditions; and (4) for fraud monitoring, detection, and prevention; and (5) otherwise to protect and defend the rights, privacy, property, safety, or operations of us, you, or our affiliates (including through surveillance).


Your Personal Information may be shared with:

Affiliates. With our affiliates for the purposes described in this Privacy Statement.

Service providers. With our third-party service providers who provide services, such as: Website hosting, application development and hosting, data analysis, payment processing, order fulfillment, credit and other bank account authorization, technology-driven services, customer service, email delivery, auditing, and other services.

Third-party marketers. With third parties to permit them to send you marketing communications, consistent with your choices.

Promotion sponsors. With third-party sponsors and operators of sweepstakes, contests, and similar promotions.

Social media account providers. With your friends associated with your social media account, with other website users and with your social media account providers, in connection with your social sharing activity, such as if you connect your social media account to a Service account or log into your account on the Service through your social media account. By connecting your Sky River Rewards account via your mySkyRiver using your social media account, you authorize us to share information with your social media account provider, and you understand that the use of the information we share will be governed by the social media site's privacy policy.

Third parties in connection with any reorganization, merger, sale, etc. With third parties in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, or assets (including in connection with any bankruptcy or similar proceedings).

Public, government, or public safety authorities or other legal-matter entities. As we believe to be necessary or appropriate: (1) to comply with laws or with legal process; (2) to respond to requests from public and government authorities; (3) to enforce our terms and conditions; and (4) to protect and defend the rights, privacy, safety, property, or operations of us, you, our affiliates, or others.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


“Other Information” is any information that does not reveal your identity or does not directly identify an individual, such as:

App and device information.

App usage data.

Information collected through cookies, pixel tags, and other technologies.

Aggregated information.


We and our third-party service providers may collect Other Information in a variety of ways, including:

Through a browser or device. Certain information is collected by most browsers or automatically through a device such as an Internet Protocol (IP) address, browser type, and operating system. We use this information to ensure that the Services function properly. We may also collect information about your use of our Services including, without limitation, internet or other electronic network activity information about your access of the Services or playing games via our business products and/or your interaction with our Services via other third party websites or applications, such as internet protocol addresses, browser type, referring / exit pages and URLs, other browser history, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, payments, and related date and time information. This information allows us to improve the Services as well as to communicate with you about customer support and to market and advise you of other products or services that may be of interest to you.

Through your use of our apps. When you use our apps, we and our service providers may track and collect app usage data such as the date and time the app on your device accessed our servers and what information and files were downloaded to the app based on your device identifier.

Cookies. Cookies are pieces of information stored directly on the device that you are using. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, and other traffic data. We and our service providers use the information for security purposes, to facilitate navigation, to display information more effectively, and to personalize your experience while using the Services. We also use cookies to gather statistical information about use of the Services in order to continually improve their design and functionality, understand how they are used, and assist us with resolving questions regarding them. Cookies further allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Services. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. You may also wish to refer to However, if you do not accept these cookies, you may experience some inconvenience in your use of the Services. For example, we may not be able to recognize your computer and you may need to log in. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

Third Party Analytics Tools. These tools (such as Google Analytics, Adobe, DoubleClick, and others) may collect information about your use of our Services for statistical purposes. You can learn about Google's practices by going to, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at Please visit the other third-party websites to learn more about their privacy practices, including how you may be able to opt out from them.

Pixel tags and other similar technologies. Pixel tags (also known as "web beacons" and "clear GIFs") may be used in connection with some Services to track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

By aggregating information. Aggregated information does not personally identify you (for example, we may aggregate telephone numbers to calculate the percentage of our users from a particular telephone area code).

At this time, we do not respond to browser "Do-Not-Track" signals.


We may use and disclose Other Information for any purpose. We will treat Other Information as Personal Information if required to do so by applicable law. Also, if we combine Other Information with Personal Information, we will treat the combination as Personal Information.


You may request that we provide you with a copy of your Personal Information; and update, correct, or delete your Personal Information.

If you would like to make a request, please use the

Privacy Request Form

In your request, please make clear what Personal Information you would like a copy of, or if you would like to update, correct, or delete the Personal Information. For your protection, we take reasonable steps to verify your identity before implementing your request. We will comply with your request(s) as soon as reasonably practicable and consistent with applicable law.


If you have any questions about this Privacy Statement or how Sky River Casino handles Personal Information, please contact us:


You can also directly unsubscribe from receiving marketing emails from us by: (1) clicking on unsubscribe links in marketing emails, or (2) visiting the Sky River Player’s Club. Please note that if you opt out of receiving marketing emails from us, we may still send you important administrative messages.

Please note that we may need to retain certain information to meet legal obligations, for recordkeeping purposes, and/or to complete any transactions that you began prior to requesting such change (e.g., when you or enter a promotion, you may not be able to change the Personal Information provided until after the completion of such reservation or promotion).


This Privacy Statement does not address, and we are not responsible for, the privacy or security practices of any third parties, including any third party operating any site or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us or by our affiliates.


We may use third-party advertising companies to send you advertisements based on information relating to your access to and use of the Services and other websites. These companies may place or recognize a unique cookie on your device (including through the use of pixel tags).

If you would like more information about this practice, including your choices in connection with it, please visit and


We are committed to protecting the security of Personal Information. We use reasonable organizational, technical, and administrative measures to protect Personal Information. Unfortunately, no security measure can be guaranteed to be 100% secure. Email and instant messaging are not recognized as secure communications, so we request that you not send Sensitive Information to us by email or instant messaging services. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us - see “How To Contact Us” above.


Our online Services and certain areas of our site are intended for persons 21 years of age or older. If you are under age 21, we ask that you do not provide information to us, nor will we knowingly collect information from people under the age of 21. Any offers, promotions, or contests we conduct are not open to persons younger than 21 years of age. We reserve the right to verify your age at any time for any reason and may refuse admittance or service to a person who does not have valid age identification at any time.


The Services are controlled and operated by us from the United States. Personal Information may be stored and processed in any country where we have facilities or in which we engage service providers. By using the Services, you understand that we may transfer information to countries outside of your country of residence, including the United States, which may have different data protection rules than those of your country.


We may update this Privacy Statement. The “Current as of” date at the top of this page indicates when this Privacy Statement was last reviewed. Any changes to this Privacy Statement will become effective when the updated Privacy Statement is posted.